April 09 2009 18:25 PST
Boom Boom Pow! The Black Eyed Peas are back! No, "Boom Boom Pow" isn't some cliché off the top of my head, but rather, it is the title of their first single from their new album, "The E.N.D." Now we posted here what the significance of the album title was. Now, The Black Eyed Peas are working on the music video to "Boom Boom Pow" and are talking about what is behind their new funky fresh approach.
"It's not your typical first single," Fergie said. "It's basically kind of to the left. The song is to the left, and it works, 'cause we're being true to ourselves."
The Black Eyed Peas though have always been a group "kind of to the left." Before Fergie even joined the group in 2003, Will.I.Am., apl.de.ap., and Taboo were not exactly the typical rap group. Once Fergie hopped on board, their quirky-yet-trendy style caught on with the masses and resulted in massive album sales and popularity. Fergie is hoping this new video translates to everyone's TV screen.
"The concept of the video is the Peas' birth into the digital afterlife," Fergie said. "So the transformation is us going into a sort of birth or cocoon and coming out the other end as forms of energy. It's a parallel to the music industry. Now everything is downloaded."
People still buy the Black Eyed Peas' stuff though. Their last album, "Monkey Business" went on to sell over 11 million albums worldwide.
Will.I.Am. said the video was inspired by how digital the world has become and hopes the video portrays "what it would be like if we were actually in the computer, if art was fused in it," he said. "[It's] analog life from a digital perspective becoming technology."
The Black Eyed Peas always come out with some cool looking videos. From "Where Is the Love?" and "My Humps" to "Don't Phunk With My Heart" and "Let's Get It Started," not to mention Fergie's collection of videos, BEP always brings something new and innovative to the screen. No word yet on who is actually going to be directing this video, but expectations are sure to be high with the result.
If you guys have heard the single, do you like it? Do you think Desi fans all over will be amped to see the return of the Black Eyed Peas? Are you excited for the video? Let us know what you're thinking below.
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