Bollywood does something completely new and uses its talent to increase AIDS awareness in India. Rumor has it that the film "Kaminey," set to release August 14, features a new track that promotes safe sex.
The innovative song is being written and composed by the director himself, leading film maker, Vishal Bharadwaj and is being sung by none other than "Chaiyya Chaiyya" singer, Sukhwinder Singh. Heartthrob Shahid Kapoor will be lip-syncing the song in the film as his character, Guddu.
The buzz is that the video for the song focuses on the usage of condoms is being filmed in a backdrop with red lighting. Shahid Kapoor's character will have a red ribbon around his neck, perhaps symbolic of the red AIDS awareness ribbon. Quite controversial for a film industry that finds kisses to be taboo!!
The lyrics to the song include, "Bhawra aaya aayaa re, gun gun karta aayaa re ... Yeh ishq nahih aasan, AIDS ka khatra hai ... pathwar pehen kar jaana- yeh aag ka dariya hai."
What do you think? Is this song to risqué or is it just what the Desi community needs?