April 09 2009 20:50 PST
By Alex Gonzalez
Let's paint a picture here. You turn on your TV and you watch your favorite artist perform. As you watch them hit the high notes or hear them rap the hottest verses, only one thing is going through your mind. That thought is, "Wow, these guys are so cool. I wish I could smell like them." If you hear the record stopping in your head too, you're not alone. Otherwise, consider yourself odd.
Rap mogul Jay-Z is now coming out with a new line of fragrances. Now, he has his own successful cologne, "Rocawear 99," but he will bring out scents that smell like artists such as Kanye West and Rihanna as well as an artist yet to be determined. Now, I don't have the slightest clue as to why this is even being done, but they must keep the "I must smell like my favorite artist" demographic happy.
This is all just weird. When you go to a restaurant, do you ask the waiter to surprise you with a random meal? When you buy tickets to a sporting event, would it be nice if you specified which one you want to attend and where? It's odd enough that one would buy a fragrance because it smells like a certain person, but who's to say that person actually smells well? When you buy Kanye West's fragrance, how do you know you're not getting the fragrance of Kanye West fresh off of a blistering concert set? Not for nothing, but he's probably not smelling April fresh there. I don't know about you, but I'd probably opt to buy cologne where I know what I'm getting. Before I even think about purchasing this, a sample must be in order. Hey Jay-Z, how about sending us a sample?
Crazy enough, this is not the first time that this has been done. Parlux, the parent company of this experiment, has released fragrances of singer Jessica Simpson, tennis star Andy Roddick, and celeb star Paris Hilton. If you can't be a celebrity, smell like one I guess. Now for those that are thinking "This will never work," stocks of Parlux on Wall Street went up 75 percent. I guess this is why Jay-Z is one of the smartest businessmen in entertainment today.
There's no word yet on when these fragrances will be released but we'll sure to keep our eyes open and noses ready to smell a lot of people who smell like Rihanna and Kanye. Will you be one of the people who line up to buy these fragrances? Do you find this to be as weird as I do? Post a comment with your thoughts on celebrity fragranced perfume and cologne.
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