The venue was graced with personalities like Tabu, Reema Sen, Raima Sen, Ileana, Shriya Saran, Rohini, Nagarjuna, Dasari Narayana Rao, S Gopal Reddy and many many more. The highlights of the evening were enthralling performances by Genelia D’Souza who swayed to sizzling tracks from Satya In Love and Ready, Priyamani set the stage ablaze with tracks from Nanda Love Nanditha, Pudhiya Mugam and Billa, Sneha set the energy pumping with Paruvapu Vaana, Kaala Kaala Kadhada and Indrasabha and the sexy Mumait Khan performed tracks from Indira, Villu and Punnaminagu. In the midst of all this entertainment, the envelopes were opened on stage to reveal the award winners of 2008. Winners accepted the coveted black statuette with excitement and fervor, as the air filled with thunderous applause and cheers.
Suriya took home the Best Actor Award (male) for his performance in Vaaranam Aayiram in the Tamil Category; Allu Arjun won in the Telugu Category for Parugu, Lal won for his performance in Thalappam in the Malayalam Category and Ganesh walked away with the award for his performance in Gaalipata in the Kannada Category respectively. The Best Actor (Female) Awardees were Parvathy for Poo in the Tamil Category, Swathi for Asta Chamma in Telegu, Priyamani for Thirakkadha in Malayalam and Radhika Pandit for her performance in Moggina Manasu in Kannada. Veturi Sundara Rama Murthy accepted the lifetime achievement award.
Speaking on the occasion Mr.Tarun Rai, CEO, Worldwide Media said; “For 56 years Filmfare has celebrated the immense talent of the South Indian film industry. This year's Awards show was another milestone for the film industry here as well as for Filmfare. And it was an honor, for me, to be under the same roof as so many talented people from the film industry. On behalf of Filmfare I would like to raise a toast to the winners of the coveted Black Lady.”
Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular gave away the award to Swati for Best Actress in the Telugu Films Category at the 56th Idea Filmfare Awards ceremony. Speaking on the occasion, Mr. Shrivastava said, “We are delighted to be part of this dazzling show tonight. Music, Film &
Entertainment is at the core of IDEA’s customer engagement strategy, and we are happy to bring the most prestigious South Cinema awards ceremony to millions of IDEA subscribers in the region”.
The Filmfare Awards’ 56th edition is presented this year by the leading telecom operator, Idea Cellular and the associate sponsors are Zandu Balm and Santoor.
Watch out for all this and more when this spectacular, starry, starry night will be telecast exclusively on Sun TV.
56th Idea Filmfare Awards 2008
And the Winners are...
TAMIL
Best Film: Subramaniyapuram
Best Director: M Sasi Kumar (Subramaniyapuram)
Best Actor (Male): Suriya (Vaaranam Aayiram)
Best Actor (Female): Parvathy (Poo)
Best Actor In A Supporting Role (Male): Ajmal (Anjathey)
Best Actor In A Supporting Role (Female): Simran (Vaaranam Aayiram)
Best Music: Harris Jayaraj (Vaaranam Aayiram)
Best Lyricist: Thamarai (Nenjukkual peithidum – Vaaranam Aayiram)
Best Playback Singer (Male): Naresh Iyer (Munthinam partheyney—Vaaranam Aayiram)
Best Playback Singer (Female): Deepa Miriam (Kangal irundal—Subramaniyapuram)
TELUGU
Best Film: Gamyam
Best Director: Radha Krishna Jagarlamudi (Gamyam)
Best Actor (Male): Allu Arjun (Parugu)
Best Actor (Female): Swathi (Asta Chamma)
Best Actor In A Supporting Role (Male): Allari Naresh (Gamyam)
Best Actor In A Supporting Role (Female): Jayasudha (Kotha Bangaru Lokam)
Best Music: Mickey J Meyer (Kotha Bangaru Lokam)
Best Lyricist: Sirivennela Seetharama Sastry (Entavaraku—Gamyam)
Best Playback Singer (Male): Karthik ( Nijangaa nenenaa—Kotha Bangaru Lokam)
Best Playback Singer (Female): Shweta Pandit (Nenani Neevani— Kotha Bangaru Lokam)
MALAYALAM
Best Film: Thirakkadha
Best Director: Ranjith (Thirakkadha)
Best Actor (Male): Lal (Thalappam)
Best Actor (Female): Priyamani (Thirakkadha)
Best Actor In A Supporting Role (Male): Anoop Menon (Thirakkadha)
Best Actor In A Supporting Role (Female): Sukanya (Innathe Chinthavishayam)
Best Music: Sarath (Thirakkadha)
Best Lyricist: Girish Puthencherry (Amma mazhakkar—Madambi)
Best Playback Singer (Male): Yesudas (Amma mazhakkar—Madambi)
Best Playback Singer (Female): Chithra (Oduvil oru—Thirakkadha)
KANNADA
Best Film: Moggina Manasu
Best Director: Shashank (Moggina Manasu)
Best Actor (Male): Ganesh (Gaalipata)
Best Actor (Female): Radhika Pandit (Moggina Manasu)
Best Actor In A Supporting Role (Male): Yash (Moggina Manasu)
Best Actor In A Supporting Role (Female): Shubha Poonja (Moggina Manasu)
Best Music: Harikrishna (Gaalipata)
Best Lyricist: Jayanth Kaikini (Minchaagi neenu baralu—Gaalipata)
Best Playback Singer (Male): Sonu Nigam (Yenagali munde saagu—Mussanje Maathu)
Best Playback Singer (Female): Shreya Ghoshal (Ninna nodalenthu—Mussanje
Maathu)
LIFE TIME ACHIEVEMENT AWARD
Veturi Sundara Rama Murthy
BEST CINEMATOGRAPHERS Chota K Naidu -Kotha Bangaru Lokam (Telugu)
S Krishna - Haage Summane (Kannada)
BEST CHOREOGRAPHER
Prem Rakshith - Kanthri, for the songs I go crazy and Vayasunami (Telugu)
BEST DEBUT
Male - Shanthnoo Bhanyaraj (Sakkarakatti)
Female - Meera Nandan (Mulla)
About Filmfare Awards (South):
The Filmfare Awards (South) was born in 1963 and used to be held at the prestigious Kalaivanar Arangam in Chennai. Eventually it shifted to the cosy Music Academy. It epitomizes the true spirit of good cinema, the guts, the glory and the glamour and signifies ultimate recognition and consistent encouragement of talent. It’s a mighty congregation of talent, kinship and camaraderie all under one massive canopy of the biggest award ceremony in this country. Initially only Tamil and Telugu were considered and in 1966, Malayalam films were added and finally Kannada films became part of the event in 1969. Over time the show and the awards have gone through a plethora of evolutionary changes including those in number of categories, venues and more. The spirit of the awards lies in its popularity not just among the masses but also among the film fraternity. This is apparent from the overwhelming attendance each year, a great show of not just sporting spirit but also of unending support.
The show has always been a star studded one, with a lot of Hindi film actors attending. So many memorable moments of history have been created on this stage. Each year the Lifetime Achievement never fails to be an endearing and touching moment usually ending in a thumping standing ovation.
About Worldwide Media Pvt. Ltd.
Worldwide Media Pvt. Ltd. is a 50:50 joint venture owned by the Times of India group and BBC Worldwide. Two of the company’s brands - Femina and Filmfare - are industry leaders and household names in India. Worldwide Media Pvt. Ltd. has also recently launched UK’s No.1 auto magazine BBC TopGear in India.
The Times Group is one of India’s largest media and entertainment conglomerate. The BBC is a wholly owned subsidiary of the British Broadcasting Corporation. In 2004, the two media giants joined hands and WWM was born; a company with six exciting consumer magazines under its belt - two are highly successful, well reputed Indian brands, joined by four popular international titles. All have the pulse on the Indian market.
About IDEA Cellular Ltd.:
IDEA Cellular Ltd. is a leading GSM mobile services operator with over 47 million subscribers, under brand IDEA. It has licenses and spectrum to operate in all 22 service areas of India, with commercial operations in 17 service areas, currently. IDEA is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.
IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The group operates in 25 countries, and is anchored by over 130,000 employees belonging to 30 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com
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